1. Accepting the reality. Squirrel & Hegdehog’s Kickstarter campaign has ended. Nope, we haven’t reached the goal and haven’t become Kickstarter celebrity.
2. Reasons for optimism. We did get “real backers” – people outside of family and friends circle who supported our project.
3. Reasons to be proud. We tried something completely new, way beyond comfort zone. I learned a lot about crowdfunding and online marketing.
4. Cutting emotional losses. This is the hardest part for me. At the beginning of the campaign, I thought that most friends and family members will send us a buck to show support. It was not about the money. Minimum pledge is only $1, yet it would be enough to prove that people I care about wanted me to succeed. It beats me why such proof was needed. To notify everyone in my circles, I sent out emails and posted on my personal facebook timeline. No responses followed.
Only some people whom I got a chance to talk to personally have become backers. It felt like too much work. It felt like i have to explain myself to friends and family. It felt like it’s not fair. In short, Kickstarter triggered trivial emotional pitfall – unrealistic expectations leading to disapointment and resentment. Not cool.
5. Moving on. The reality is that 90% of friends and family had no idea about Kickstarter and how it works. Lets face it, just a few months ago, I didn’t know about it myself. So there we go – that explains the lack of enthusiasm. That plus the Kickstarter’s limitation that in order to become a backer, one must create an account and link it to an Amazon account. Many people don’t like to create extra accounts, and, surprisingly, many don’t use Amazon (how DO they shop?! :-))
7. Practical lessons learned. Still processing… may need to blog separately about it. There is something to be said about a marketing company who created our facebook ad. A couple of weeks ago, I shared our experience on this forum.
8. Now what? Squirrel & Hedgehog online shop is live on Etsy. Stay tuned for more products – we are actively working on it.